Can a distributor offer “end of the month” discounts?

For example, is it legal to give a retailer $1.00 off per case if the retailer sells 300 cases by the month’s end?

The Liquor Control Commission permits end of the month (EOM) and end of the year (EOY) discounts.  However, The Commission will not allow these discounts on a volume discount.  If the distributor offers an EOM or EOY discount, the distributor may not offer an initial discount on the beer sold.  In the example given to us by the distributor, the Commission would not permit a volume discount for ordering 300 cases of beer and then offer another EOM or EOY discount because the retailer reached the goal of selling 300 cases.  The Commission has stated only one discount is permitted – No “double discounts.”

Matt Tanaka

Matt Tanaka is a digital marketer who lives in Chicago with his beautiful wife Laura and their incredibly lazy French Bulldog, Bento. He is an experienced writer, obsessive planner and firm believer in the ability of digital tools to connect brands with their audiences.