A retailer would like some glassware. They would like our logo and their logo placed on the glasses. Is it legal for us to split the cost with the retailer for the glassware?

According to Section 6-6 of the Liquor Control Act, distributors must charge retailers for glassware; therefore, the retailer will have to assume the full cost of the glassware. If the retailer purchases the glassware they can have any logo they wish placed on the glassware. The retailer would be responsible for any additional costs for placing a logo on the glassware.  In order to prevent any potential disciplinary action by the Liquor Control Commission, it is highly recommended that retailers retain copies of their receipts for all items purchased from a distributor.

Matt Tanaka

Matt Tanaka is a digital marketer who lives in Chicago with his beautiful wife Laura and their incredibly lazy French Bulldog, Bento. He is an experienced writer, obsessive planner and firm believer in the ability of digital tools to connect brands with their audiences.