ABDI has teamed up with Stout Collective, a marketing and design studio built for the beer industry. The Stout team will conduct three digital marketing and social media consulting sessions with some of our members.
We wish this was a service we could offer to everyone, and hopefully someday we can. For now, we're taking requests for any distributor that might like to take part. To apply, fill out the form below. Only five spots available, so submit your request today!
Each consulting session will include a pre-meeting phone call to set an agenda, as well as a half day in-person training and consulting session.
Matt Tanaka, Founder and Creative Director, will lead you and your team through a number of branding exercises and online marketing scenarios, as well as equip you with best practices for how to begin to use, or improve existing digital marketing strategies. Topics covered will include:
Social Media For Distributors
Social media marketing is important - no one is debating that - but there's a question that plagues beer distributors the country over: does it really matter to a distributor?
Engaging and high performing social media content is about providing unique access to something that people care about, and distributors are insiders in the world of beer. From breweries to events, venues and beer personalities, every distributor has a wealth of interesting and unique content that beer fans in your market want to see. Plus, it’s an opportunity to promote your brands locally.
We will help wrestle through these questions, as well as begin to define a social media strategy. From there we will work directly with your team to create a social media content calendar and some content ideas, so you leave the session with the ability to execute right away.
Digital ads allow for advertisers to be incredibly specific and targeted in their approach. Are you launching a new product focused on millennials in urban environments who would describe themselves as "foodies?" You can use Facebook ads to place announcements directly into their feed.
We will talk through the options, pricing structure, and help your team define a strategy and budget to begin an advertising campaign.
Websites are non-negotiable in 2019. Potential customers are looking for information online, and you want them to be able to find you. Say a new restaurant opens in your territory, and they have a first-time beverage director who doesn't know the brands. The first thing they'll do is Google, "how do I order beer?" You want your information to appear as a result in that search.
We will talk through options for building website (from affordable to completely custom) or perform an audit on your existing site to share expert tips that the site can be improved or tweaked.
According to HubSpot, video is projected to claim more than 80% of all web traffic by 2019. The same study says 90% of customers report that product videos help them make purchasing decisions. The numbers for video marketing are truly staggering in terms of traffic and conversion.
We will discuss how video can impact your brand, boost your relevance in the market place and help grow sales, as well as different options for producing video content.
Event Promotion And Planning
Events are key to a brewery's success. But in a market where restaurants, bars, and breweries are all competing for attention, you need to do something to stand out, beyond a standard tap takeover. It's much more powerful to build the kind of experiences that give beer drinkers lasting connections to the breweries you host. That's how you win fans.
We will talk through your event strategy and work with your team to brainstorm events that truly connect with consumers and build brand awareness and loyalty.
About Stout Collective
Stout Collective is a marketing and design studio built for the beer industry. They equip breweries, retailers, distributors and festivals across the country with the tools and strategies they need to reach their customers.
On the distribution side, Stout Collective has worked with numerous wholesalers, from startups to third generation family companies. The Stout team builds websites, creates social media strategies, designs logos and packaging, and more, all in an effort to build more effective and lasting brands.